UPM ProFi wood plastic composite material has proved to be an inspiration to renowned architects and designers from around the world. The innovative material was first introduced to the general public with the Shigeru Ban designed Artek Pavilion in Milan in 2007. Since then, the design deck story has continued to be at the centre of creative collaborations and impressive projects stretching as far apart as Shanghai to New York. The following are interesting wpc design stories on how UPM ProFi was used to create new innovative solutions.